This afternoon I was lucky enough to attend a lunch conference at the New Organizing Institute with Stephen Geer, Director of Email for the Obama Campaign, and Alexander McCormmach, founding member of the New Media analytics team on the Obama Campaign and now the New Media Development and Analytics Lead at DNC/OFA. They were there to discuss campaign e-mail tactics and measurement. more

Last week in New York, the world’s first real-time Carbon Counter billboard was unveiled by Deutsche Bank. The counter, which tracks the amount of greenhouse gasses in the Earth’s atmosphere, clocked in yesterday at 3.6 trillion metric tons. more

When you're doing online engagement, it's not always easy to know what's working or what you should be doing better. With limited time and resources, its not good enough to have a gut feeling about what you should doing, if you don't have numbers to back it up, you're effectively flying blindfolded. more

Ok, so we didn't win an Oscar. But for those who work in our field, this is about as close as you can get.

Earlier this week, we received the exciting news that DoSomething.org has been picked as the winner of a People's Voice Webby for the best Youth Website of the year -- beating out some big name properties from National Geographic, MTV, and Marvel. more

I have some big news: I have decided to leave EchoDitto.

I have actually been in the process of leaving for a while, but its official now. I moved out of my office. I have set my email to auto-respond. And my clients and colleagues have totally forgotten that I ever existed (just kidding - sort of). Since I like to have the last word, though, I couldn’t resist sharing some final thoughts. more

I was lucky enough to spend yesterday at the Google DC office attending the Mobile Tech 4 Social Change barcamp hosted by MobileActive.org. As is always the case when you get a room full of smart people who do cool things, there was a lot to be learned and many interesting conversations to be had. more

Targeting teens on the web isn't easy, but DoSomething seems to have it figured out. They work with teenagers and encourage them to make change in their communities by offering grants and volunteer opportunities, and they foster a truly impressive online community. We worked with DoSomething last year to refine their overall strategy and to create a new web presence that was immediately appealing to their young and active audience. more

In March I woke up before the sun and left Dulles Airport to make my way to Austin, TX for South by Southwest Interactive. Having not been to the fabled SXSW before, I was pretty excited. I had heard a lot about what SXSW was supposed to be, what was supposed to be awesome, what would suck, events that would be good and others that would disappoint. more

While most of the discussion around social networking sites revolves around privacy, the transparency of social networking sites could play a role for historians. This came to mind while reading about Classical Greek philosophers. Figuring out who, when and where events happened, let alone why, are often based on a few historical documents or the writing of others which often are either unreliable, conflicting or both. more