Rosie O’Donnell came to EchoDitto seeking help developing a new blog. Over the past few years, we have worked closely with Rosie and her team to grow rosie.com, and to create and promote integrated fundraising and communication campaigns for her foundation websites: Rosie's For All Kids Foundation and Rosie's Broadway Kids. EchoDitto also guides the online strategy used to engage Rosie's fast-growing online community, and we advise Rosie on the latest tools and technology while managing real-time development updates.
On the blog, Rosie posts her writing, art, personal photographs, and short videos that she creates herself. Readers can sign up to receive messages from Rosie, participate in her charitable activities, and hear of opportunities to enter contests and receive free gifts.
Much of rosie.com’s success is due to the personal connection that Rosie is able to make with her fans and visitors. To serve that need yet manage massive amounts of user feedback, EchoDitto created “Ask Ro,” a feature that allows community members to ask Rosie questions, which she answers on her blog. Rosie also has the ability to turn Ask Ro on and off at her discretion.
Recently, Rosie has begun posting informal videos in which she answers Ask Ro questions. Rosie creates these videos at home, in her car, and previously in the dressing room at The View. She has also started featuring friends and colleagues in her blogs, introducing new voices and personalities to rosie.com.
EchoDitto has been instrumental in helping Rosie, and her team, optimize the use of online video on the site and deliver high quality content of all media types to users on all platforms.