...The [Dean] campaign posted its fund-raising goals, long a taboo in the political world, and sent a relentless stream of fund-raising e-mail messages, liberally sharing information about why it needed the money and what it would pay for. And it took chances.

"The Dean campaign really experimented a lot," said Nicco Mele, the campaign's Webmaster. "The Kerry campaign doesn't have that approach."...
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