Mother Jones publishes an article by EchoDitto's Michael Silberman outlining the real secret of Obama's tech team—and what's next for online organizers:

"The game-changer in the Obama campaign, as I found in talking to key staff—and through volunteering in southern Ohio myself—was that technology was not an add-on: It represented a carefully considered element of almost every critical campaign function. Most remarkably, technology played a critical role in the one area least understood by the "digerati" and most online campaigners: moving online supporters toward real-world action."