Election day is just 15 days away. I got my absentee ballot on Friday. I was voting for the state-wide and federal candidates, I came upon the locals candidates, the judges and propositions. I’ve got to be honest, I know nothing about the candidates running for the State Supreme Court or the court of appeals. My guess is, I bet not a lot of people know for whom they’re going to vote. But like me, they’ll head to the internet to do their research.
Direct mail guru Hal Malchow says that voters have things to worry about before they vote, so the research is usually done just prior to the election. And where is the first place they look? The candidate’s official website.
A little background first: Candidates need to know a few things before they run for office: 1) What will they say about themselves? 2) What will others say about them? 3) What their opponents say about themselves? 4) And what the candidate can say about their opponents?
A candidate’s website is the safest place to make a formal introduction and portrait themselves in the most positively manner because it’s the only place where the candidate can tell the voter about themselves without any contradiction or distraction. The web is a one-on-one experience.
Say it with video
Wisconsin Republican candidate for Governor Mark Green has a perfect example of how to use webvideo in his introduction to the voters. Upon visiting Green’s site, in a brilliantly directed and produced webvideo called,
