There's an evolving discussion on the blogs today about the politics of web technology providers. The focus is on Convio, Inc., an Austin-based company that made its name last year providing web services to the Dean campaign.
It began Friday afternoon, when John Aravosis' AMERICAblog linked to a little-noticed Washington Post article revealing that Convio has begun working for The Alliance For Marriage, a major advocate of the constitutional amendment to ban gay marriage. Aravosis contends that in doing so, Convio is violating its own "Right To Be Heard Policy," which promises that Convio "does not work with groups that promote prejudice and hate even if they are in full compliance with the law."
John called for a left-wing boycott of Convio. The call was picked up by trendsetters like Daily Kos and Atrios, followed by a host of other political blogs. The chatter promises to only get bigger.
The currently emerging pattern has played out many times over the past year -- with Dan Rather, with Kryptonite Locks, and with Trent Lott, to name just a few. In each case, a blog or small group of blogs quotes and comments on a low-profile but potentially scandalous news story. That kicks off a process in which a steadily-growing number of blogs link to the original post, comment on it, then begin posting new reactions and links to each other, until the aggregate noise from the blogosphere becomes too loud for the mainstream to ignore.
These sorts of happenings, while vicious, are sometimes forces for positive change, as when Aravosis' criticism helped to change Microsoft's anti-gay policies last month.
It remains to be seen whether the Convio boycott will take hold and whether Convio will change its policy.
As a disclaimer: EchoDitto does help some of our clients work with Convio, and we're in a dialogue with Convio now about all of this. We'll post more here later in the week.

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