EchoDitto partnered with Rock the Vote, the United States' largest youth voter organization, to transform its online presence and demonstrate that Rock the Vote is the preeminent political voice on issues affecting young Americans. Beginning with the strategic development and creative online implementation of their “I ‘Heart’ Social Security” campaign, Rock the Vote engaged EchoDitto to create a vibrant online community of active supporters and conduct a massive viral marketing effort using the internet.
EchoDitto worked closely with Rock the Vote on other campaigns over the past 3 years, including the "Draft Your Friends" campaign, which was featured in The New York Times, Los Angeles Times, and Time magazine. We also partnered with Rock the Vote to make SEIU’s Americans for Healthcare campaign, “Bridging the Gap for Healthcare,” a successful national day of action organized online.