Michael Bassik has posted on Personal Democracy Forum some lessons learned from MSHC Partners online marketing work on behalf of the Kerry Campaign. These results show that the marketing effort didn't break even if you measure success only by money. But the persuasion and registration successes need be included into the mix. Michael, do you think the marketing campaign was a success?
What types of ads worked best? Did you see any difference in effectiveness given the length of the ad, style (i.e. cartoon, video of candidate, just text with no animation, etc), or subject matter?
Oliver Willis poses some great questions as well. I hope to see the answers to all of these in the near future. Michael, thanks for starting this dialogue. Democrats and Progressives can learn a great deal.
