Ditto Partner Michael Silberman was the guest speaker on a Personal Democracy Forum (PdF) conference call entitled "One Planet, Online: How to Orchestrate a Global Day of Action." He joined up with Phil Aroneanu of 350.org
to discuss how a deft mixture of organizing, online and traditional media, and good old-fashioned storytelling can turn a day of action into a global movement.

In a summary of the call, writer Nick Judd pulls out one of the central ideas of the discussion: "To some, he [Silberman] said, online organizing really means 'list building:'. . . . They help, but. . . alot of times keeping people engaged through action is almost as important to the organization as the actions they're taking."

Want more?

AUDIO: Listen to / download the full conversation

You can also check out Michael's Huffington Post article, the springboard for the PdF conference call and visit 350.org to see what all the talk's about.

If you're interested in future calls like this one, take a look at future PdF offerings.