This is the first time I've seen art go "viral"--especially installation art.

Title: There Is Nothing Wrong In This Whole Wide World
Author: Chris Cobb
Photos: Pushby.com/tomas
Interview: McSweeney's

This brings up the question different sorts of viral. We generally think of it as an email phenomenon, like Jesusland or even NoIraqDraft. But this demonstrates what I think of as "blog viral," something that gets posted again and again on personal and community blogs. It's really the perfect post, because at the same time it says "check out this cool thing I found" and "I am not merely a slave to technology! I too appreciate Art and Books and Other Such Refined Tastes." I suppose it's the blog equivalent of a coffee-table book.

I hope Chris Cobb does something with this success--data-captures, or even simply puts up a link to more of his work. Opportunities like this are an open door. Thousands of people are suddenly excited about art. Sure, a lot of them will click away and forget about it. But if you can grab a few and start to take them deeper and get them involved in a meaningful way--that's how it should be.