Quick! Got a TV near you? Our latest project, MyCommitment.org, is going to be on TV today! Oh, and President Bill Clinton will be introducing it. Along with Martha Stewart. On her TV show. For almost a full hour. I'm not kidding, and, as you can imagine, it's making all of us a bit giddy.
MyCommitment.org launched this morning in conjunction with the Clinton Global Initiative annual meeting in New York City. The idea is simple: Global leaders, CEOs, organizations, and heads of state all come together each year to make massive commitments to help solve the world's greatest problems. But rather than letting the big whigs have all the fun, MyCommitment.org invites everyday citizens to participate in the pledging process with their own ways to make the world a better place. And just like at the CGI summit, every commitment that an individual makes must be specific, relevant, and trackable.
Find out when The Martha Stewart Show airs in your area today so that you can watch President Clinton explain the MyCommitment.org project along with his new book, Giving: How Each of Us Can Change the World. (We also had the honor of developing and launching the website for Giving earlier this month. Check it out here.)
It's not every day that global institutions—especially ones as influential as the Clinton Foundation—decide that the potential benefits of multiplying the reach and impact of their work far outweighs any risks associated with opening their doors to everyday citizens. Given the levels of true participation that MyCommitment.org is inviting and enabling, we see this project as a pretty bold move for President Clinton, his foundation, and CGI -- and we couldn't have had a greater privilege than to work on developing and implementing this campaign with the President's team.
Let us know what you think! (That is, of course, after you make your own commitment and rate some of the others.) Like almost everything on the web these days, this is only the first phase, so please drop a comment here or on the campaign blog with any ideas you have for the next evolution.
And if you think that both the MyCommitment.org and Giving sites are looking especially good, you can pay a compliment to our good designer friends over at BiroCreative; they're responsible for making it all look so slick, and I'm sure they'd love to know what you think as well.
UPDATE: Watch President Clinton announce the launch of MyCommitment.org at the CGI meeting:
