EchoDitto Blog

The greatest presidential ad ever?

posted by Jason Rosenberg
May 10, 2007 - 4:28pm

While Clinton and Obama have star power and Edwards has rhetoric to be President, NM Governor Bill Richardson has a very impressive resume. Not to say that Obama, Clinton, Edwards and the rest of the Dems running for commander-in-chief don't have the experience to be president, but Richardson has some major accomplishments and he wants you to know it.

Check out this hilarious Richardson video clicking here. But again, why do politicians post their videos on YouTube? There is a call to action at the end of the video but when you click on the link, it send the viewer to YouTube and not the Bill Richardson website. All presidential campaigns (and House and Senate and Dog Catcher please check out blip.tv, revver.com and Veoh.com for ways to make your video interactive.

Jason Rosenberg's blog
( categories: Politics )

They post them there because that's where the viewers are.

Submitted by Captain Obvious on May 10, 2007 - 5:39pm.

Interesting that you say that Captain obvious and I think that is a fair point. However, if you look at the total number of videos served on YouTube about 120 million per month and then take a look at the number of official political videos being served, you'll see a very large discrepancy. This video could have amassed the same 90,000 views had it been housed on blip, veoh or any other video service. And at the end of the video, the user could click to find out how to participate in Richardson's campaign.

Internet fundraising and organizing took off because of its interactive nature. Donors and volunteers could answer calls to action.

A video on YouTube simply isn't interactive. However, there are alternatives out there with the same forward to a friend feature that makes a video easily transferable but also allows users to answer the call to action with one click.

Submitted by Jason Rosenberg on May 11, 2007 - 12:15pm.