Was just catching up on last night's Daily Show and heard Tom Vilsack sneak in a plug for his website at the very end of his appearance. Truly impressive -- congrats to you, Tom, as well as the staff who did whatever they did to convince you of the importance of this.
This must seem obvious to some of you, but for some reason it's near impossible to get most traditional PR and comms people to make this a priority when prepping their candidate or spokesperson for TV. The exceptions are those who understand that mentioning the URL on air makes the gift of the TV appearance keep on giving by sending viewers to a medium where they can do a lot more than watch...
Sometimes the media folks are good about trying to get the news outlet to include the URL at the bottom of the screen, but even that's a longshot. So when someone from a camapign or organization sneaks in a website address during their TV appearance, as several of our clients have been doing lately, it's music to our ears (... or happy emoticons to our screens).
