Google Plus instantly offered something new, but not entirely familiar. Conversations answering the question of "What is Google+ all about?" were followed by "How can you make the most out of Google+?" The latter is a question that Vincent Mo, a Google engineer, felt compelled to answer. more

The email program run by the Obama Campaign was a brilliant and shining example of success that baffles many small campaign leaders. To some, a victory of such proportion seems like an impossible daydream. However, achieving campaign success is more than just having a compelling cause and creating inspiring content. Rather, it is in large part mathematical — a numbers game.

So, what does that mean? more

Trying to figure out how to better engage your communities online? Wondering why people don’t seem to be finding or participating in the action items on your website? Good web design and engaging content are obviously key. But if people are getting lost before they reach your action, Google Analytics can help, with their Goals and Funnels features. It sounds wonky, but they’re actually easy to set up, and can be invaluable for helping your organization’s website direct visitors to take a substantive action.

So what are Goals and Funnels? more

This past weekend over 2,500 people gathered in Boston to talk media reform, net neutrality, and the future of journalism at the National Conference for Media Reform, hosted by our friends (and clients) at Free Press.

Sessions ranged in subject from pop culture to internet law, and from hands-on how-to’s, like how to build your own wireless mesh network, to in-depth discussions of the implications of Wikileaks.  more

Two years ago I was in a committed, long-term relationship with CiviCRM. I was, admittedly, enamored with it. Sadly, over my first year at EchoDitto, CiviCRM and I grew apart. We talked less, barely hung out, and eventually became distant memories for each other. This was because most of my projects here have so far been focused on large scale Drupal development projects and online strategy that left CiviCRM falling by the wayside. more

How much did your elementary education cost? The clever folks at Building Tomorrow have found a great way to use that simple question to drive an innovative campaign that connects the costs of a primary school education in the United States to the work they do building schools in Uganda.  more

Georgetown students and Latin American human rights NGOs in the DC area have lately teamed up as Coalition Adios Uribe to work to revise the legacy of former Colombian president Alvaro Uribe. He was recently appointed an honorary post at Georgetown University and does some lecturing there.  more

Cross-posted from Huffington Post.

If Google's 2010 Zeitgest covered the world of digital organizing and social change, we probably wouldn't get much beyond "Gladwell," and "Wikileaks." But behind the buzz were some truly inspired commentaries and discussions from our friends and colleagues that enriched the entire field of online organizing and digital social change-making. Here we go.

Social media for social change defended. more