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      The importance of bulk email. And why I delete it.

      By: Madeleine Perry  |  June 11, 2010

      There’s an obvious appeal to having a large email list: you have the ability to reach many people with one click. But recently I’ve begun questioning the value of large email lists, and the effectiveness of bulk email in general, specifically for the types of clients EchoDitto works with – non-profits, progressives, NGO’s, etc. more

       

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      Facebook, Myspace, Race and Class

      By: Ethan Winn  |  September 9, 2009

      A friend pointed me to this great post by Danah Boyd on Alternet discussing the implications of the race and class demographic divides between Facebook and Myspace:  more

      http://www.alternet.org/media/142356

       

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      "Nerd Nirvana" or the 2009 eNonprofit Benchmarks Study

      By: Jeff Mann  |  May 14, 2009

      When you're doing online engagement, it's not always easy to know what's working or what you should be doing better. With limited time and resources, its not good enough to have a gut feeling about what you should doing, if you don't have numbers to back it up, you're effectively flying blindfolded. more

       

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