Politics & Advocacy

Using your AdWords and Google Grant as one big focus group

We’ve talked about Google Grants before on this blog. In short: it’s a program offered by Google that grants qualifying 501(c)(3) nonprofit organizations $10,000 worth of free Google AdWords a month. It’s an awesome program and every nonprofit should apply for one and start running AdWords campaigns!

Morning Reads: Liar, Liar Pants on Fire, Whither the Narwhal, and Predicting Virality

This morning we're reading about a new fact checking tool that will help your team respond real time to false talking points, opening up the most successful tool in campaign history to everyone, and a divining stick for viral conent.

What Facebook's Graph Search Means For Your Non-Profit

Earlier today Facebook announced that they are Beta testing a new type of search functionality for all users using the English version of Facebook. Graph Search is a huge step towards using the full power of all of that information you’ve been putting into Facebook since the launch of the Social Graph. Looking back over the last couple of years, all of Facebook's new features make sense now.

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