We were roused from the long weekend this morning by the sound of a steady drumbeat, "mobile, mobile, mobile". It's time to get off the sidelines and start planning for how you are going to reach your audience on their smartphones. For those of you with midyear fiscal calendars, you've got about 4 months to convince your Board it is time to get on board. We're also taking a look at gamification, and where it is today. Is gamification like flying cars, a cool idea but an impractical technology? Or are we going to see some real innovation in the space now that mobile is such a big player?
In The News
This morning we're checking out yet another awesome looking insights tool, pondering an advocates box of awesome, and that favorite college past time Wake and, er...Tweet.
Today we learned that Google ads have gone mobile with location aware options, and we're thinking about how to do some serious jujutsu for social good. Edelman tells us that Technology companies are the most trusted type of business out there blush. And, like a good peanut butter, the best content isn't sticky, it is spreadable.
Today we’re spending some time with the Facebook team for a live chat on the topic of marketing stats, then we’ve got a huge list of conferences you should be considering this year. Something for everyone this beautiful Friday morning.
We’re going to keep this short and sweet today. First a ridiculously amazing list of things you can do to be better at SEO. Second, teach yourself to code. Seriously.
This morning we take a look at some core principles that should matter to you, even if they seem like bad words. We’re also reminded why data people are just as important as the data itself. And finally, we talk about the taboo and importance of failure in the nonprofit space.
This morning we take a look at what it takes to be a good community manager, empowering your audience to have a conversation around and with your brand, and giving your team some guidance so they don't run afoul of c3 and c4 rules.
In which Twitter adds more features, your uniqueness is encouraged and affirmed, and your team takes center stage.
This morning we've discovered a new analytics tool, and a great conversation about advocacy in DC. We also discover that, despite the fact that some people are evangelizing for a brand, that brand wants to shut them down.
Here are a few items that came up in our reading list this morning. HTML 5