Targeting teens on the web isn't easy, but DoSomething seems to have it figured out. They work with teenagers and encourage them to make change in their communities by offering grants and volunteer opportunities, and they foster a truly impressive online community. We worked with DoSomething last year to refine their overall strategy and to create a new web presence that was immediately appealing to their young and active audience. more

Vermonters have long resisted their membership in the United States, and some rebel separatists are still calling for an independent Green Mountain Republic. Furthermore, the international focus of my alma mater, Middlebury College, certainly adds to the international image. But Apple, and their iPhone partner AT&T, have abused Vermont's desire for independence: iPhones, which are only available in the United States, cannot be purchased or used by Vermonters. In fact, iPhone users who make more than forty percent of their calls in Vermont will be booted from their contracts. The real reason is that Vermont is the only state without AT&T cell service, so the company is forced to cover roaming charges, but the situation smacks of discrimination.

While this may upset Vermont's Apple fanatics, the state, which has been rapidly losing its young, can certainly use this discrimination to their advantage. By courting AT&T users who want out of their contracts, everybody wins. The winters may be cold, but the Verizon reception is excellent. more