When you're doing online engagement, it's not always easy to know what's working or what you should be doing better. With limited time and resources, its not good enough to have a gut feeling about what you should doing, if you don't have numbers to back it up, you're effectively flying blindfolded. more
I was lucky enough to spend yesterday at the Google DC office attending the Mobile Tech 4 Social Change barcamp hosted by MobileActive.org. As is always the case when you get a room full of smart people who do cool things, there was a lot to be learned and many interesting conversations to be had. more
Categories:
Conferences | Cool Tech
Online movements are powerful. The internet creates the ability to bring people together on an unprecedented scale. However, no matter how many thousands of supporters an online campaign amasses, it is not enough. Success must be measured by results on the ground. more
Categories:
Politics & Advocacy

