As campaign builders in the digital age, we at EchoDitto often find ourselves discussing “slacktivism” – the clever portmanteau for slacker-activism that has attained recent popularity among the left-leaning, politically savvy. As with most socially-entwined discussions, we’re not entirely sure what makes it so intriguing. But we do know one thing: it is not a question of why slacktivism exists.more

There is a future waiting for us -- a future that's not so far off -- in which we won't bother to put filmmakers' names on their films. Musicians' names aren't going to appear in online music stores' listings. We might still search for books to buy, but we won't search by author. Admittedly, this can't help but seem contrived and far-fetched. Creative people demand credit for their works, don't they? If their labors aren't rewarded well financially (and often, they aren't), then they at least need to be recognized. Right? more