It's pretty tough to get people motivated enough to actually do something these days.
We are dealing with increasingly savvy audiences, with more options, and less time to commit significant effort, to actively contribute to good causes.
Good online/offline campaigns rely on strong organizing, clear message, and recognizable outcomes. In addition, a successful campaign needs an inspirational way to motivate people to participate and engage. So how do we begin this process? more
Categories:
IMHO | Organizing
Imagine a story, told in 6 different languages , from a myriad perspectives, that you personally have a hand in shaping and creating. Imagine collaborating with hundreds of people in countries all over the world to decipher a codex that ultimately reveals the location of lost artifacts physically located in cities around the world. Imagine building a network of explorers to visit these sites to unearth these objects. Imagine discovering the rules to a lost sport. Imagine teams of people all over the world learning these rules and training for months, participating in time trails and ultimately competing simultaneously around the world in a new Olympic sport.
Imagine following all this on blogs, youtube, twitter, facebook. Imagine communicating with the main characters – writing them emails, sending them video, and having them respond, having your contribution to the puzzle recognized and valued by your peers and becoming an active member of this community of adventurers and new athletes.
P.S. This is the future of our entertainment. And the future is here. more
Has voting for reality TV, trained us to vote in reality?
Have reality TV shows like Big Brother or American Idol - which challenge the audience to vote to determine the outcome of their entertainment - trained a generation of Americans to get to the polls and become more engaged citizens? Are shows like Big Brother responsible for the highest American youth voter turnout since 1972? more
Every year since 2006, September 22 has been recognized as OneWebDay. Much like Earth Day, which inspired it, http://onewebday.org/ provides an opportunity for communities to celebrate the power of Web for positive change, to take action to protect what is precious about it, and to educate the public and policy-makers on key social, economic, and political Web issues. more
Categories:
Politics & Advocacy
Bonnie has over 8 years of international professional experience in design, strategy, and project management in local grounded and global online projects. She is a founder of the world wide photographic treasure hunt Snap-Shot-City.com and regularly presents and mentors in ongoing research in online/offline community engagement, pervasive gaming, locative technologies, and digital storytelling.
Recent EchoDitto project DoSomething.org was selected to receive a coveted Webby award.
