There is quite a bit of hubbub today about GM's plans to halt their paid efforts with Facebook ads. The upshot being, the ads were just not having the impact they were looking for. more
Spend some time working in the nonprofit space and you start to appreciate what amazing things can be done for such amazingly small amounts of money. For the last five years or so nowhere has this been more true than in digital team staffing. Traditional communications teams have evolved from having interns do the digital work to hiring full time junior staff, and eventually senior staff. more
Categories:
IMHO
Yesterday, Facebook announced that they would begin rolling out timeline to all of its users over the next couple of weeks. Cue the gnashing of teeth and rending of garments. No matter how long Facebook users have had to play with a new layout, it seems there is no way to avoid the complaints. I made the shift last week though, and honestly I'm kind of fond of the experience already.
Categories:
Cool Tech
Hi, my name is Apollo Gonzales and I'm the new guy here at EchoDitto.
For nearly five years now I've been developing digital strategies in the environmental non-profit space. When I started doing this work five years ago there were no members of congress on Facebook, and Twitter was a small niche service that few people knew existed. In those years the space has matured from a playground where college kids connected to one another, into one where elections are won and lost, and revolutions are born and witnessed. more
Categories:
Ditto Culture

