As the international community celebrates World Food Day today, I find myself fortunate to have the rare chance to reflect on the tangible impact our clients are having on a daily basis.
Last week we launched the redesigned site for World Food Program USA, the U.S. arm of the United Nations agency working to eradicate hunger worldwide. As a website strategist, the faces of global hunger rarely cross my desk, so I am humbled to help the great people who tackle this enormous issue head on.
Hunger is a problem that can be solved and the solution is a tangible thing we can all get behind. WFP USA's World Food Day campaign is encouraging people to pack their lunch and donate the savings of doing so to WFP USA. Only $50 will help feed a school child for a year! I encourage you to check out their campaign page and give if you can.
But let me nerd out on this site for a bit. I’ve been managing web development projects for about 6 years now (woah), and I’ve seen all sorts of sites: pretty sites that were hard to manage, ugly sites that were easy to manage, and everything in between. The sweetspot, in fact, is a site that achieves its mission of telling the story to its audience but also is able to easily scale and be managed by the organization. That is, they can fully leverage the tool to support their campaigns and programs.
In all my years doing this, there are few sites that I look on with more pride than WFP USA’s. Thanks to our amazing team of developers led by Will, and the great design firm Bluecadet, we not only built this site using the latest and greatest tools (read: Drupal) but we built it in a way the client can easily manage without needing complex coding skills. All landing pages (most of them custom) are easily editable with quick links. The site scales images for the user and all the text you see is easily editable on the fly. There is so much more.
Not only that, it’s responsive! Though there is still some room to experiment down the road, right now on mobile devices it scales very nicely as is. Pretty sweet.
So take a moment to check out WFP USA’s new site. And thanks to the WFP USA team - it was a pleasure!