Good morning folks!
This morning we're checking out yet another awesome looking insights tool, pondering an advocates box of awesome, and that favorite college past time Wake and, er...Tweet.
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Insights
I think we’ve got an entire Ditto Teach here on the topic of social media monitoring and insights dashboards. A couple of weeks ago we told you about SumAll(beta), and so far we think that service is off to a good start. It lacks some more useful connectivity right now though. This morning we’re taking a look at the news that DataShift (one of two companies with access to the Twitter firehose), has just released an open source Javascript tool called QueryBuilder. We are all drowning in raw data, so tools that help us visualize and mashup the data so that we can get to the story we are trying to tell to our funders and activists. GigaOm takes a look at the new tool here.
Box of Awesome
This one is a little far out in left field, but we’ve been thinking a lot about future proofing technology lately. Which is one of the big reasons we love Drupal so much. Since we are just as much about good strategy as technology, we’ve also been thinking about future proofing strategic plans too. In a recent conversation with a client, we got to talking about how much time we spend talking about attacks on the environment right now, and what that might mean for our children’s future. It occurred to me that we don’t really spend a lot of time normalizing the change we want to see. Big brands do that well. They get the brand and the idea in the hands of kids at an early age. We need to do that better. NWF has done that for ages with Ranger Rick. What does your organization’s Box of Awesome for future generations look like?
Wake and Tweet
I don’t know about you, but the first thing I do when I wake up is check my email and various services. I figured I’m probably more inclined to addicted behavior like this than most, but it turns out I’m not alone. Twitter released some pretty amazing data about how their younger demographic is using the service this week. The numbers are well worth a look, especially if you are trying to reach that audience. These numbers will help inform the time of day you engage and the context in which you write your content. Things like “between classes, take x action” or “boring lecture? Do some good instead of browsing Reddit” or even “good morning” may help engage the audience.