Best of NTEN

      By: Brian Reich  |  December 16, 2008

      My "You Are Not Your Audience" blog post from April was picked as the 'Best of' for Messaging this year by NTEN. They just sent out word in their newsletter. What an honor! Thanks, NTEN.

      Here is an excerpt from the post:

      If you are in charge of marketing, recruitment, engagement, or fundraising for an organization, you spend most of your time looking for some tiny advantage, something to generate buzz and differentiate your offering from the crowd of other organizations. The online audience, meanwhile, seems to spend little time differentiating between the work of one organization or another, or what technology or platform they are using to communicate. Instead, the audience is looking online for the most relevant story or entertaining clip, the website that can answer a question they have or the product that meets a specific need.

      How will you get their attention, and, more importantly, sustain their interest? What will drive the transaction -- whether it’s a sign up, a donation, or someone ‘friending’ your organization on a social network -- that you want? The answer is relatively simple: it's meeting the expectations of the audience by providing the best information, experiences -- and stuff.

      You can read the whole post at NTEN.

       

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      Legacy Comments

      Brett (not verified) — Thu, 12/18/2008 - 14:23

      No, thank you, Brian! Your article earned itself a spot by being the most read messaging-related article we published last year (as determined by clickthrough percentage -- because we like being nerdy).

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      At this year’s Nonprofit Technology Conference, CITI Director of Professional Network Services Matthew Eshleman, along with Earthjustice’s Peter Campbell, presented a session covering virtualization technology MB2-632. We’re pleased to announce that their session was included in NTEN’s June newsletter summary of the best NTC sessions, selected based on conference participant feedback on each of the sessions 000-973. A summary article by Matthew and Peter on “Virtualization: The Revolution in Server Management and Why You Should Adopt It” is featured on the NTEN blog 642-655.

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